Challenges and opportunities for sustainable development of clay artisans in Guatajiagua, Morazán

Abstract

This study provides a socioeconomic profile of the black clay artisan community located in the Guatajiagua district of Morazán, El Salvador, based on a baseline survey of 73 participants. The results show a predominance of women, low educational levels, and limited literacy skills. Most operate their own businesses, primarily local in scope, motivated by family tradition and economic subsistence. The challenges they face include rising costs of raw materials, transportation, and production. An average of low weekly sales is noted. However, most artisans suggest training to improve their businesses. Therefore, it is recommended to implement literacy programs, technical training, and advisory services for accessing new markets, promoting the sustainable development of this historic community of Salvadoran artisans, strengthening their economic and sociocultural activity, as well as their ancestral indigenous roots.